Welcome to PropMatrix, a product by APS Matrix. We are committed to protecting the privacy and security of our users and the data they manage through our platform. This Privacy Policy outlines how we collect, use, protect, and handle personal and business information.

1. Information We Collect

As a Real Estate CRM and Lead Management Solution, PropMatrix collects data both directly from our clients and on behalf of our clients:

• Account Information: Name, email address, phone number, and billing details required to create and manage your PropMatrix account.
• Lead Data: Information imported or automatically synced from third-party platforms (Meta, Google, 99Acres, MagicBricks, Housing.com, websites) including prospect names, phone numbers, housing preferences, and budgets.
• Communication Logs: Call durations, summaries, and WhatsApp messaging history processed through the PropMatrix shared inbox and masked calling features.
• Usage Data: Analytics regarding team performance, heatmap interaction (Green/Yellow/Red zones), and platform efficiency metrics.

2. How We Use the Information

We use the collected information solely to provide, maintain, and improve the PropMatrix platform. Specific uses include:

• Facilitating the intelligent AI assignment engine to route leads to the appropriate agents based on language, skill, and geographic expertise.
• Enabling masked calling and integrated WhatsApp communications to protect client and prospect privacy.
• Generating real-time analytics, heatmaps, and performance dashboards for administrative visibility.
• Sending necessary administrative and technical support notifications.

3. Data Protection & Security

Your data is your asset class. We implement strict security measures to ensure relationship history and data remain under your control:

• Central Data Vault: All leads and communications flow into a secure, encrypted system, eliminating the risks associated with fragmented, local spreadsheet storage.
• Role-Based Access: Granular permission settings ensure that agents only access their assigned data, preventing unauthorized database exports.
• Live Audit Logs: Time-stamped tracking of every view, call, and edit provides complete visibility into data handling.
• Zero Data Loss Handover: All interactions run through company channels, ensuring seamless data retention during staff transitions.

4. Third-Party Integrations

PropMatrix syncs with third-party real estate portals and advertising platforms to capture leads in real-time. We only process this data according to your configurations and do not sell, rent, or independently market to your generated leads.

5. Contact Us

If you have questions regarding this Privacy Policy or how your data is handled, please contact us at: